Merrily Orsini, MSSW

President/CEO corecubed

Merrily Orsini's professional background combines her skills in technology with her expertise in communicating and a fondness for interacting with people. Her business ownership began with a geriatric care managed in-home care agency, a venture that garnered her the prestigious Ernst & Young Entrepreneur of the Year Award in 1996. She would later sell that business and found corecubed in 1998, a digital marketing company that focuses on marketing aging care services using strategy, design and integration. Recognized nationally for her expertise in strategic marketing for aging related services, particularly home care and home health services, Orsini is considered a thought leader in the industry and is involved in numerous organizations within the home care and aging care industry. She is the past Chair of the Private Duty Homecare Association of America, and recently served on the board of the National Association for Home Care and Hospice. Learn more about Merrily at merrilyorsini.com.

Sam Smith

Vice President, Business Development

As vice president, business development at Axxess, Sam Smith is responsible for all business development advisory and expansion of the company’s industry relations. He joined the Axxess team in 2010, bringing more than thirty years of experience in strategic planning and entrepreneurship.

Prior to joining Axxess, Smith served as founder and president of Vi3 Technologies, an information technology consulting firm. Previously, Smith was involved in the establishment of several companies in the technology and data industries, and he founded and served as president and CEO of Synergy Bank and First Waco National Bank.